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Don’t forget to put the reader first if you’re a writer.

Yes, I know, your prose is delicate and was formed On High, but if the reader doesn’t get what you’re saying or, worse, realizes that you’re trying to draw more attention to your style than to the information you’re presenting, it’ll end up down low.

I encourage the writers I edit to ease off the technical or inside jargon unless it’s appropriate for the audience. And if you write in a way that doesn’t adhere to the applicable style guide to a T but makes it easier for the reader to understand, I’ll encourage you to let it stand.

In the end, what’s most important is that the reader comes away from your prose edified.

And entertained.